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Impact of Little Cigars and Cigarillos Packaging Features on Product Preference
Background: We conducted a discrete choice experiment (DCE) among young adult cigarette smokers in the period July–August 2018 to examine their preference for cigarillos in response to various packaging-related attributes, including flavor, flavor description, quality descriptors, pack size, and pri...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8583443/ https://www.ncbi.nlm.nih.gov/pubmed/34769959 http://dx.doi.org/10.3390/ijerph182111443 |
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author | Shang, Ce Nonnemaker, James Sterling, Kymberle Sobolewski, Jessica Weaver, Scott R. |
author_facet | Shang, Ce Nonnemaker, James Sterling, Kymberle Sobolewski, Jessica Weaver, Scott R. |
author_sort | Shang, Ce |
collection | PubMed |
description | Background: We conducted a discrete choice experiment (DCE) among young adult cigarette smokers in the period July–August 2018 to examine their preference for cigarillos in response to various packaging-related attributes, including flavor, flavor description, quality descriptors, pack size, and prices. Methods: A convenience sample of 566 US young adult cigarette smokers aged 18–34, among whom 296 were current little cigar and cigarillo (LCC) smokers, were recruited using Facebook ads and invited to participate in an online (Qualtrics) tobacco survey containing DCE and tobacco use questions. In the experiment, participants chose among two cigarillo products or “neither” (opt-out). Results: We analyzed preferences for LCCs using multinomial, nested, random parameter logit models. Results showed that young adult cigarette smokers preferred grape over menthol, tobacco/regular, and wine flavors; “color only” and “color and text” flavor depictions over text only; “smooth” and “sweet” quality descriptors over “satisfying”; and larger pack sizes and lower prices. Conclusions: Regulating packaging-related features will impact LCC choices among US young adult smokers. FDA regulation over these packaging-related features may impact LCC use among young adult smokers. |
format | Online Article Text |
id | pubmed-8583443 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-85834432021-11-12 Impact of Little Cigars and Cigarillos Packaging Features on Product Preference Shang, Ce Nonnemaker, James Sterling, Kymberle Sobolewski, Jessica Weaver, Scott R. Int J Environ Res Public Health Article Background: We conducted a discrete choice experiment (DCE) among young adult cigarette smokers in the period July–August 2018 to examine their preference for cigarillos in response to various packaging-related attributes, including flavor, flavor description, quality descriptors, pack size, and prices. Methods: A convenience sample of 566 US young adult cigarette smokers aged 18–34, among whom 296 were current little cigar and cigarillo (LCC) smokers, were recruited using Facebook ads and invited to participate in an online (Qualtrics) tobacco survey containing DCE and tobacco use questions. In the experiment, participants chose among two cigarillo products or “neither” (opt-out). Results: We analyzed preferences for LCCs using multinomial, nested, random parameter logit models. Results showed that young adult cigarette smokers preferred grape over menthol, tobacco/regular, and wine flavors; “color only” and “color and text” flavor depictions over text only; “smooth” and “sweet” quality descriptors over “satisfying”; and larger pack sizes and lower prices. Conclusions: Regulating packaging-related features will impact LCC choices among US young adult smokers. FDA regulation over these packaging-related features may impact LCC use among young adult smokers. MDPI 2021-10-30 /pmc/articles/PMC8583443/ /pubmed/34769959 http://dx.doi.org/10.3390/ijerph182111443 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Shang, Ce Nonnemaker, James Sterling, Kymberle Sobolewski, Jessica Weaver, Scott R. Impact of Little Cigars and Cigarillos Packaging Features on Product Preference |
title | Impact of Little Cigars and Cigarillos Packaging Features on Product Preference |
title_full | Impact of Little Cigars and Cigarillos Packaging Features on Product Preference |
title_fullStr | Impact of Little Cigars and Cigarillos Packaging Features on Product Preference |
title_full_unstemmed | Impact of Little Cigars and Cigarillos Packaging Features on Product Preference |
title_short | Impact of Little Cigars and Cigarillos Packaging Features on Product Preference |
title_sort | impact of little cigars and cigarillos packaging features on product preference |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8583443/ https://www.ncbi.nlm.nih.gov/pubmed/34769959 http://dx.doi.org/10.3390/ijerph182111443 |
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