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Consumer empowerment and self-assessment of empowerment
This study examined the influence of consumer empowerment and its self-assessment on consumers’ information search behavior and consumer life satisfaction; it also examined whether the results were consistent with the Dunning−Kruger effect. A total of 977 consumers who participated in a national con...
Autor principal: | Nam, Su-Jung |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8589181/ https://www.ncbi.nlm.nih.gov/pubmed/34767597 http://dx.doi.org/10.1371/journal.pone.0259971 |
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