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Consumer empowerment and self-assessment of empowerment

This study examined the influence of consumer empowerment and its self-assessment on consumers’ information search behavior and consumer life satisfaction; it also examined whether the results were consistent with the Dunning−Kruger effect. A total of 977 consumers who participated in a national con...

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Detalles Bibliográficos
Autor principal: Nam, Su-Jung
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8589181/
https://www.ncbi.nlm.nih.gov/pubmed/34767597
http://dx.doi.org/10.1371/journal.pone.0259971

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