Context, attention, and the switch between habit and goal-direction in behavior

This article reviews recent findings from the author’s laboratory that may provide new insights into how habits are made and broken. Habits are extensively practiced behaviors that are automatically evoked by antecedent cues and performed without their goal (or reinforcer) “in mind.” Goal-directed actions, in contrast, are instrumental behaviors that are performed because their goal is remembered and valued. New results suggest that actions may transition to habit after extended practice when conditions encourage reduced attention to the behavior. Consistent with theories of attention and learning, a behavior may command less attention (and become habitual) as its reinforcer becomes well-predicted by cues in the environment; habit learning is prevented if presentation of the reinforcer is uncertain. Other results suggest that habits are not permanent, and that goal-direction can be restored by several environmental manipulations, including exposure to unexpected reinforcers or context change. Habits are more context-dependent than goal-directed actions are. Habit learning causes retroactive interference in a way that is reminiscent of extinction: It inhibits, but does not erase, goal-direction in a context-dependent way. The findings have implications for the understanding of habitual and goal-directed control of behavior as well as disordered behaviors like addictions.