Understanding the Emotion Coping Strategies During Public Emergencies – From the Perspective of Psychological Distance

Research has investigated behavioral coping strategies for the negative emotions that public emergencies elicit. Accordingly, our current research explored how people coped with negative emotions in response to the coronavirus disease (COVID-19) outbreak, from a cognitive perspective. Building on the theory of psychological distance and self-construal, we proposed that people who experienced fear, sadness and anxiety responded with independent-self construal, focusing on information that related to themselves and the novel virus (independent information). On the other hand, people who experienced fear, sadness and anger responded with interdependent-self construal, focusing on information that pertained to “us”, the virus and nature (interdependent information). We collected data from 1,142 participants at both the initial peak of the outbreak and when its spread had subsided. Based on this longitudinal data, we examined the effectiveness of these strategies, and our findings suggested that independent information was effective in decreasing fear and anxiety, while interdependent information effectively mitigated sadness. The findings could help researchers, practitioners, governments, and organizations to implement appropriate information strategies to regulate individuals’ negative emotions during and after the COVID-19 pandemic.