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Market viability: a neglected concept in implementation science

This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship—market demand—and demonstrates how assessing an innovation’s potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key concepts,...

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Detalles Bibliográficos
Autores principales:	Proctor, Enola K., Toker, Emre, Tabak, Rachel, McKay, Virginia R., Hooley, Cole, Evanoff, Bradley
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2021
Materias:	Debate
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8605560/ https://www.ncbi.nlm.nih.gov/pubmed/34801036 http://dx.doi.org/10.1186/s13012-021-01168-2

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