Harnessing the potentials of masters/mistresses of ceremony to promote community health and wellbeing amidst COVID-19 and other public health challenges

Public health risk communication and general health information dissemination efforts require multiple approaches to sustainably engage communities to pursue individual and collective preventive actions. Engaging only highly skilled professionals to deliver public health messages, particularly in low and middle-income countries is expensive. Thus, masters/mistresses of ceremony (MCs) have the potential to contribute to disseminating evidence-based messages to communities on existing, emerging or re-emerging public health issues in developed and developing countries, thereby complementing existing dissemination efforts being made towards malaria, HIV/AIDS and SARS-CoV-2 (COVID-19) prevention and control, among others. Establishing feedback mechanisms to assess the impact of the MC-led health promotion on the target audiences is vital.