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Clean vs dirty labels: Transparency and authenticity of the labels of Ceylon cinnamon

Ceylon cinnamon, which was regarded as a luxury spice during ancient times, has been consumed for its medicinal properties and health benefits for thousands of years. For centuries, Arabian traders controlled the European cinnamon trade through limited supplies from a country which they did not reve...

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Autores principales: De Silva, Devarahandhi Achini Melda, Jeewanthi, Renda Kankanamge Chaturika, Rajapaksha, Rajapakshage Heshani Navoda, Weddagala, Weddagala Mudiyanselage Tharaka Bilindu, Hirotsu, Naoki, Shimizu, Bun-ichi, Munasinghe, Munasinghe Arachchige Jagath Priyantha
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8610277/
https://www.ncbi.nlm.nih.gov/pubmed/34813609
http://dx.doi.org/10.1371/journal.pone.0260474
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author De Silva, Devarahandhi Achini Melda
Jeewanthi, Renda Kankanamge Chaturika
Rajapaksha, Rajapakshage Heshani Navoda
Weddagala, Weddagala Mudiyanselage Tharaka Bilindu
Hirotsu, Naoki
Shimizu, Bun-ichi
Munasinghe, Munasinghe Arachchige Jagath Priyantha
author_facet De Silva, Devarahandhi Achini Melda
Jeewanthi, Renda Kankanamge Chaturika
Rajapaksha, Rajapakshage Heshani Navoda
Weddagala, Weddagala Mudiyanselage Tharaka Bilindu
Hirotsu, Naoki
Shimizu, Bun-ichi
Munasinghe, Munasinghe Arachchige Jagath Priyantha
author_sort De Silva, Devarahandhi Achini Melda
collection PubMed
description Ceylon cinnamon, which was regarded as a luxury spice during ancient times, has been consumed for its medicinal properties and health benefits for thousands of years. For centuries, Arabian traders controlled the European cinnamon trade through limited supplies from a country which they did not reveal. Content marketing analysis and chemical profiling of value-added products of Ceylon cinnamon in the global marketplace are proposed to investigate the clean status of the product labels. In the present study, a mixed-method approach was employed to investigate the labels of 6 types of value-added forms of cinnamon; i.e. quills, powder, tea, breakfast cereals, confectionery and bakery and nutraceuticals which are used in USA, UK, Mexico, Japan and products of Sri Lankan cinnamon exporters. Two hundred and seventy-six labels were analyzed to find out the aspects of clean status, transparency and authenticity. Key label claims of the cinnamon products lie within the bounds of cleaner, healthy, nutritional and sustainable attributes. Consumer perception lies within ingredients, nutritional value, country of origin and claim on safety and quality standards and certification. The value chain transparency, ethical rules (species mislabeling), and chemical profile of the pharmaceutical, confectionery and fragrance industry inputs were ignored. The best claim and competitive advantage of the Ceylon cinnamon; an ultra-low level (<0.01 mg/g Dry Weight) of Coumarin, were rarely indicated in labels. Lack of clean labels and traceability lagged Ceylon cinnamon in the 40 international markets while Cassia cinnamon (Coumarin content 2.23 mg/g DW), a major competitor of Ceylon cinnamon appears in the market with dirty labels. Millennials and upper-middle-class female consumers in their active ages, place a high demand on Ceylon cinnamon. Today’s tech-savvy global consumers of Ceylon cinnamon use market intelligence frequently for identifying product authenticity. Well equipped clean labels were found to be demanded by the modern cinnamon consumers.
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spelling pubmed-86102772021-11-24 Clean vs dirty labels: Transparency and authenticity of the labels of Ceylon cinnamon De Silva, Devarahandhi Achini Melda Jeewanthi, Renda Kankanamge Chaturika Rajapaksha, Rajapakshage Heshani Navoda Weddagala, Weddagala Mudiyanselage Tharaka Bilindu Hirotsu, Naoki Shimizu, Bun-ichi Munasinghe, Munasinghe Arachchige Jagath Priyantha PLoS One Research Article Ceylon cinnamon, which was regarded as a luxury spice during ancient times, has been consumed for its medicinal properties and health benefits for thousands of years. For centuries, Arabian traders controlled the European cinnamon trade through limited supplies from a country which they did not reveal. Content marketing analysis and chemical profiling of value-added products of Ceylon cinnamon in the global marketplace are proposed to investigate the clean status of the product labels. In the present study, a mixed-method approach was employed to investigate the labels of 6 types of value-added forms of cinnamon; i.e. quills, powder, tea, breakfast cereals, confectionery and bakery and nutraceuticals which are used in USA, UK, Mexico, Japan and products of Sri Lankan cinnamon exporters. Two hundred and seventy-six labels were analyzed to find out the aspects of clean status, transparency and authenticity. Key label claims of the cinnamon products lie within the bounds of cleaner, healthy, nutritional and sustainable attributes. Consumer perception lies within ingredients, nutritional value, country of origin and claim on safety and quality standards and certification. The value chain transparency, ethical rules (species mislabeling), and chemical profile of the pharmaceutical, confectionery and fragrance industry inputs were ignored. The best claim and competitive advantage of the Ceylon cinnamon; an ultra-low level (<0.01 mg/g Dry Weight) of Coumarin, were rarely indicated in labels. Lack of clean labels and traceability lagged Ceylon cinnamon in the 40 international markets while Cassia cinnamon (Coumarin content 2.23 mg/g DW), a major competitor of Ceylon cinnamon appears in the market with dirty labels. Millennials and upper-middle-class female consumers in their active ages, place a high demand on Ceylon cinnamon. Today’s tech-savvy global consumers of Ceylon cinnamon use market intelligence frequently for identifying product authenticity. Well equipped clean labels were found to be demanded by the modern cinnamon consumers. Public Library of Science 2021-11-23 /pmc/articles/PMC8610277/ /pubmed/34813609 http://dx.doi.org/10.1371/journal.pone.0260474 Text en © 2021 De Silva et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
De Silva, Devarahandhi Achini Melda
Jeewanthi, Renda Kankanamge Chaturika
Rajapaksha, Rajapakshage Heshani Navoda
Weddagala, Weddagala Mudiyanselage Tharaka Bilindu
Hirotsu, Naoki
Shimizu, Bun-ichi
Munasinghe, Munasinghe Arachchige Jagath Priyantha
Clean vs dirty labels: Transparency and authenticity of the labels of Ceylon cinnamon
title Clean vs dirty labels: Transparency and authenticity of the labels of Ceylon cinnamon
title_full Clean vs dirty labels: Transparency and authenticity of the labels of Ceylon cinnamon
title_fullStr Clean vs dirty labels: Transparency and authenticity of the labels of Ceylon cinnamon
title_full_unstemmed Clean vs dirty labels: Transparency and authenticity of the labels of Ceylon cinnamon
title_short Clean vs dirty labels: Transparency and authenticity of the labels of Ceylon cinnamon
title_sort clean vs dirty labels: transparency and authenticity of the labels of ceylon cinnamon
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8610277/
https://www.ncbi.nlm.nih.gov/pubmed/34813609
http://dx.doi.org/10.1371/journal.pone.0260474
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