Increasing the deterrence of airport security checks by managing expectations through communication: a hypothetical scenario experiment

Selective security screenings are discussed as a potential strategy to reduce costs and waiting times at airports, while keeping security high. However, the limited literature suggests that traditional security screenings, where all passengers are screened, are perceived as more deterrent for criminal activity and more secure from passengers’ perspectives. The goal of this study was to investigate whether targeted communication on an airport’s website can counteract the detrimental effect of randomised airport security checks on deterrence. The study results confirm prior findings that people with illegal intentions prefer randomised security checks compared to traditional security checks. However, there are hints that tactical communication could be a tool to improve security at airports. All in all, the insights gathered in this study should be taken as a sign of caution, when considering switching to selective security screenings. Future directions for investigating the effect of tactical communication are discussed.