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An exploration of the substitutions of British pub consumers during the COVID-19 crisis

This research draws on substitution theory to understand how British pub consumers describe their substitutions in the context of the COVID-19 pandemic crisis. A two-stage research method design is adopted, with an exploratory netnography stage followed by 13 semi-structured interviews to gain a dee...

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Detalles Bibliográficos
Autor principal: Gordon-Wilson, Sianne
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Published by Elsevier Ltd. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8617431/
https://www.ncbi.nlm.nih.gov/pubmed/34848911
http://dx.doi.org/10.1016/j.ijhm.2021.102998
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author Gordon-Wilson, Sianne
author_facet Gordon-Wilson, Sianne
author_sort Gordon-Wilson, Sianne
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description This research draws on substitution theory to understand how British pub consumers describe their substitutions in the context of the COVID-19 pandemic crisis. A two-stage research method design is adopted, with an exploratory netnography stage followed by 13 semi-structured interviews to gain a deeper insight. Five themes emerge that are either direct substitutions for the physical closing of the pub venues (online social drinking and pub-dating alternatives), or they were indirect effects of the substituting venues (in-the-home drinking, different drinks in the home and no work-related substitutions). The findings show that drinking in pubs is a functional as well as a symbolic act. Key stakeholders are recommended to remain in contact with customers through blended online and offline activities to help keep the pubs relevant to them. This will benefit the pub sector long after the COVID-19 pandemic crisis.
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spelling pubmed-86174312021-11-26 An exploration of the substitutions of British pub consumers during the COVID-19 crisis Gordon-Wilson, Sianne Int J Hosp Manag Article This research draws on substitution theory to understand how British pub consumers describe their substitutions in the context of the COVID-19 pandemic crisis. A two-stage research method design is adopted, with an exploratory netnography stage followed by 13 semi-structured interviews to gain a deeper insight. Five themes emerge that are either direct substitutions for the physical closing of the pub venues (online social drinking and pub-dating alternatives), or they were indirect effects of the substituting venues (in-the-home drinking, different drinks in the home and no work-related substitutions). The findings show that drinking in pubs is a functional as well as a symbolic act. Key stakeholders are recommended to remain in contact with customers through blended online and offline activities to help keep the pubs relevant to them. This will benefit the pub sector long after the COVID-19 pandemic crisis. Published by Elsevier Ltd. 2021-07 2021-05-29 /pmc/articles/PMC8617431/ /pubmed/34848911 http://dx.doi.org/10.1016/j.ijhm.2021.102998 Text en Crown Copyright © 2021 Published by Elsevier Ltd. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Gordon-Wilson, Sianne
An exploration of the substitutions of British pub consumers during the COVID-19 crisis
title An exploration of the substitutions of British pub consumers during the COVID-19 crisis
title_full An exploration of the substitutions of British pub consumers during the COVID-19 crisis
title_fullStr An exploration of the substitutions of British pub consumers during the COVID-19 crisis
title_full_unstemmed An exploration of the substitutions of British pub consumers during the COVID-19 crisis
title_short An exploration of the substitutions of British pub consumers during the COVID-19 crisis
title_sort exploration of the substitutions of british pub consumers during the covid-19 crisis
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8617431/
https://www.ncbi.nlm.nih.gov/pubmed/34848911
http://dx.doi.org/10.1016/j.ijhm.2021.102998
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