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An exploration of the substitutions of British pub consumers during the COVID-19 crisis
This research draws on substitution theory to understand how British pub consumers describe their substitutions in the context of the COVID-19 pandemic crisis. A two-stage research method design is adopted, with an exploratory netnography stage followed by 13 semi-structured interviews to gain a dee...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Published by Elsevier Ltd.
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8617431/ https://www.ncbi.nlm.nih.gov/pubmed/34848911 http://dx.doi.org/10.1016/j.ijhm.2021.102998 |