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What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives

Local seasonal food choices are environmentally relevant behaviors and a promising opportunity for enhancing sustainable food consumption. Therefore, we need a more integrated understanding of motives driving consumers to opt for food that is produced locally and also in its natural growing season....

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Detalles Bibliográficos
Autores principales: Wallnoefer, Laura Maria, Riefler, Petra, Meixner, Oliver
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8623070/
https://www.ncbi.nlm.nih.gov/pubmed/34828997
http://dx.doi.org/10.3390/foods10112715
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author Wallnoefer, Laura Maria
Riefler, Petra
Meixner, Oliver
author_facet Wallnoefer, Laura Maria
Riefler, Petra
Meixner, Oliver
author_sort Wallnoefer, Laura Maria
collection PubMed
description Local seasonal food choices are environmentally relevant behaviors and a promising opportunity for enhancing sustainable food consumption. Therefore, we need a more integrated understanding of motives driving consumers to opt for food that is produced locally and also in its natural growing season. The aim of this study is to (i) identify which motives for local food choices are also relevant for local seasonal food choices and (ii) investigate whether environmental motives become (more) relevant for these environmentally friendly choices. To assess consumer perceptions of socioeconomic, health, and environmental aspects, a survey in combination with a choice-based conjoint experiment to measure consumer preferences for seasonal (apples) and non-seasonal choices (tomatoes) was conducted. The data were collected by means of an online-panel survey (n = 499) and analyzed using two structural equation models. Results revealed that while the support of the local economy presents the most relevant driver, consumers’ price sensibility is even more relevant as a barrier. What differs is the relevance of authenticity and local identity. While local seasonal food provides environmental benefits to consumers, these benefits have no implications for the relevance of environmental motives. Based on these findings, we derive evidence-based recommendations for policymakers and marketers and propositions for future research regarding additional drivers and barriers for local seasonal food consumption.
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spelling pubmed-86230702021-11-27 What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives Wallnoefer, Laura Maria Riefler, Petra Meixner, Oliver Foods Article Local seasonal food choices are environmentally relevant behaviors and a promising opportunity for enhancing sustainable food consumption. Therefore, we need a more integrated understanding of motives driving consumers to opt for food that is produced locally and also in its natural growing season. The aim of this study is to (i) identify which motives for local food choices are also relevant for local seasonal food choices and (ii) investigate whether environmental motives become (more) relevant for these environmentally friendly choices. To assess consumer perceptions of socioeconomic, health, and environmental aspects, a survey in combination with a choice-based conjoint experiment to measure consumer preferences for seasonal (apples) and non-seasonal choices (tomatoes) was conducted. The data were collected by means of an online-panel survey (n = 499) and analyzed using two structural equation models. Results revealed that while the support of the local economy presents the most relevant driver, consumers’ price sensibility is even more relevant as a barrier. What differs is the relevance of authenticity and local identity. While local seasonal food provides environmental benefits to consumers, these benefits have no implications for the relevance of environmental motives. Based on these findings, we derive evidence-based recommendations for policymakers and marketers and propositions for future research regarding additional drivers and barriers for local seasonal food consumption. MDPI 2021-11-06 /pmc/articles/PMC8623070/ /pubmed/34828997 http://dx.doi.org/10.3390/foods10112715 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Wallnoefer, Laura Maria
Riefler, Petra
Meixner, Oliver
What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
title What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
title_full What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
title_fullStr What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
title_full_unstemmed What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
title_short What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
title_sort what drives the choice of local seasonal food? analysis of the importance of different key motives
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8623070/
https://www.ncbi.nlm.nih.gov/pubmed/34828997
http://dx.doi.org/10.3390/foods10112715
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