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Applying the goal programming in the management of the 7P marketing mix model at universities-case study
The decision-making relating to effective marketing is less supported by operational methodologies and optimizing methods in high education sectors than in the companies. This paper presents an application of goal programming as an aid for the optimizing marketing mix elements. It describes a projec...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8629216/ https://www.ncbi.nlm.nih.gov/pubmed/34843486 http://dx.doi.org/10.1371/journal.pone.0260067 |