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Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit

This study explored the factors that affect the intention of users to continue using mobile learning (m-learning) applications (apps). The influence of habit on user behavior toward information systems has been extensively discussed in the literature, but its role in the continuance of users when it...

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Detalles Bibliográficos
Autores principales: Wang, Yi-Ting, Lin, Kuan-Yu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8631194/
https://www.ncbi.nlm.nih.gov/pubmed/34858271
http://dx.doi.org/10.3389/fpsyg.2021.736051
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author Wang, Yi-Ting
Lin, Kuan-Yu
author_facet Wang, Yi-Ting
Lin, Kuan-Yu
author_sort Wang, Yi-Ting
collection PubMed
description This study explored the factors that affect the intention of users to continue using mobile learning (m-learning) applications (apps). The influence of habit on user behavior toward information systems has been extensively discussed in the literature, but its role in the continuance of users when it comes to their usage of apps, especially m-learning apps, has rarely been reported. To obtain a comprehensive understanding of behaviors regarding the use of m-learning apps, this study constructed a theoretical research framework based on expectation confirmation theory and flow theory by considering habit as a moderating variable. Online questionnaires were administered to users of m-learning apps in Taiwan and data were analyzed through a structural equation modeling approach. The results indicated that the intention of users to continue using m-learning apps was influenced by satisfaction, perceived usefulness, and flow experience. Expectation confirmation affected user satisfaction and perceived usefulness. Differences existed in the intention to continue usage between users with strong and weak habits. In addition, perceived usefulness, expectation confirmation, and flow experience had direct and positive effects on satisfaction. The implications of these findings were discussed.
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spelling pubmed-86311942021-12-01 Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit Wang, Yi-Ting Lin, Kuan-Yu Front Psychol Psychology This study explored the factors that affect the intention of users to continue using mobile learning (m-learning) applications (apps). The influence of habit on user behavior toward information systems has been extensively discussed in the literature, but its role in the continuance of users when it comes to their usage of apps, especially m-learning apps, has rarely been reported. To obtain a comprehensive understanding of behaviors regarding the use of m-learning apps, this study constructed a theoretical research framework based on expectation confirmation theory and flow theory by considering habit as a moderating variable. Online questionnaires were administered to users of m-learning apps in Taiwan and data were analyzed through a structural equation modeling approach. The results indicated that the intention of users to continue using m-learning apps was influenced by satisfaction, perceived usefulness, and flow experience. Expectation confirmation affected user satisfaction and perceived usefulness. Differences existed in the intention to continue usage between users with strong and weak habits. In addition, perceived usefulness, expectation confirmation, and flow experience had direct and positive effects on satisfaction. The implications of these findings were discussed. Frontiers Media S.A. 2021-11-10 /pmc/articles/PMC8631194/ /pubmed/34858271 http://dx.doi.org/10.3389/fpsyg.2021.736051 Text en Copyright © 2021 Wang and Lin. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Wang, Yi-Ting
Lin, Kuan-Yu
Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
title Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
title_full Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
title_fullStr Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
title_full_unstemmed Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
title_short Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
title_sort understanding continuance usage of mobile learning applications: the moderating role of habit
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8631194/
https://www.ncbi.nlm.nih.gov/pubmed/34858271
http://dx.doi.org/10.3389/fpsyg.2021.736051
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