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Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire

Merci Mon Héros (MMH) is a youth-led multi-media campaign in Francophone West Africa seeking to improve reproductive health and family planning outcomes using radio, television, social media, and community events. One component to this project is the development of a series of youth-driven videos cr...

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Autores principales: Tchuenche, Michel, Bellows, Nicole, Portillo, Erin, Labati, Zamilatou H., Adou, Denise B., Hammond, Jacqueline, Silva, Martha, Bollinger, Lori
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8634341/
https://www.ncbi.nlm.nih.gov/pubmed/34869176
http://dx.doi.org/10.3389/fpubh.2021.761840
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author Tchuenche, Michel
Bellows, Nicole
Portillo, Erin
Labati, Zamilatou H.
Adou, Denise B.
Hammond, Jacqueline
Silva, Martha
Bollinger, Lori
author_facet Tchuenche, Michel
Bellows, Nicole
Portillo, Erin
Labati, Zamilatou H.
Adou, Denise B.
Hammond, Jacqueline
Silva, Martha
Bollinger, Lori
author_sort Tchuenche, Michel
collection PubMed
description Merci Mon Héros (MMH) is a youth-led multi-media campaign in Francophone West Africa seeking to improve reproductive health and family planning outcomes using radio, television, social media, and community events. One component to this project is the development of a series of youth-driven videos created to encourage both youth and adults to break taboos by talking to each other about reproductive health and family planning. A costing study was conducted to capture costs associated with the design, production, and dissemination of 11 MMH videos (in French) on social media in Côte d'Ivoire and Niger. The total costs to design, produce and disseminate 11 of the campaign videos for MMH in both Côte d'Ivoire and Niger were $44,981. Unit costs were calculated using three different denominators, resulting in average unit costs of $0.16 per reach, $1.29 per engagement, and $4.27 per video view. These findings can be useful for future studies of SBC interventions using social media for framing the analysis and selecting the appropriate metrics for the denominator, as well as for budgeting and planning SBC programs using social media.
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spelling pubmed-86343412021-12-02 Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire Tchuenche, Michel Bellows, Nicole Portillo, Erin Labati, Zamilatou H. Adou, Denise B. Hammond, Jacqueline Silva, Martha Bollinger, Lori Front Public Health Public Health Merci Mon Héros (MMH) is a youth-led multi-media campaign in Francophone West Africa seeking to improve reproductive health and family planning outcomes using radio, television, social media, and community events. One component to this project is the development of a series of youth-driven videos created to encourage both youth and adults to break taboos by talking to each other about reproductive health and family planning. A costing study was conducted to capture costs associated with the design, production, and dissemination of 11 MMH videos (in French) on social media in Côte d'Ivoire and Niger. The total costs to design, produce and disseminate 11 of the campaign videos for MMH in both Côte d'Ivoire and Niger were $44,981. Unit costs were calculated using three different denominators, resulting in average unit costs of $0.16 per reach, $1.29 per engagement, and $4.27 per video view. These findings can be useful for future studies of SBC interventions using social media for framing the analysis and selecting the appropriate metrics for the denominator, as well as for budgeting and planning SBC programs using social media. Frontiers Media S.A. 2021-11-15 /pmc/articles/PMC8634341/ /pubmed/34869176 http://dx.doi.org/10.3389/fpubh.2021.761840 Text en Copyright © 2021 Tchuenche, Bellows, Portillo, Labati, Adou, Hammond, Silva and Bollinger. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Public Health
Tchuenche, Michel
Bellows, Nicole
Portillo, Erin
Labati, Zamilatou H.
Adou, Denise B.
Hammond, Jacqueline
Silva, Martha
Bollinger, Lori
Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire
title Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire
title_full Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire
title_fullStr Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire
title_full_unstemmed Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire
title_short Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire
title_sort estimating the cost of the design, production, and dissemination of social media videos for social and behavioral change: evidence from merci mon héros in niger and côte d'ivoire
topic Public Health
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8634341/
https://www.ncbi.nlm.nih.gov/pubmed/34869176
http://dx.doi.org/10.3389/fpubh.2021.761840
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