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Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire
This research examines the effectiveness of message framing, message appeal and information content in changing respondents' COVID-19 vaccination intentions through influencing their vaccine risk perceptions. Furthermore, the moderating effect of travel desire on the relationship between vaccin...
Autores principales: | Gursoy, Dogan, Ekinci, Yuksel, Can, Ali Selcuk, Murray, Jessica C. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier Ltd.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8651509/ https://www.ncbi.nlm.nih.gov/pubmed/34898791 http://dx.doi.org/10.1016/j.tourman.2021.104468 |
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