Utilizing microblogs for optimized real-time resource allocation in post-disaster scenarios

In the aftermath of a disaster event, it is of utmost important to ensure efficient allocation of emergency resources (e.g. food, water, shelter, medicines) to locations where the resources are needed (need-locations). There are several challenges in this goal, including the identification of resource-needs and resource-availabilities in real time, and deciding a policy for allocating the available resources from where they are available (availability-locations) to the need-locations. In recent years, social media, and especially microblogging sites such as Twitter, have emerged as important sources of real-time information on disasters. There have been some attempts to identify resource-needs and resource-availabilities from microblogging sites. However, there has not been much work on having a policy for optimized and real-time resource allocation based on the information obtained from microblogs. Specifically, the allocation of critical resources must be done in an optimal way by understanding the utility of emergency resources at various need-locations at a given point of time. This paper attempts to develop such a utility-driven model for optimized resource allocation in a post-disaster scenario, based on information extracted from microblogs in real time. Experiments show that the proposed model achieves much better allocation of resources than baseline models—the allocation by the proposed model is not only more efficient in terms of quickly bringing down resource-deficits at various need-locations, but also more fair in distributing the available resources among the various need-locations.