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Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists

Place attachment has been identified as effective marketing strength to enhance destination competitiveness. However, little research explored the formation mechanism of the place attachment of potential tourists and the role of celebrity endorsers. This study aims to identify the influence mechanis...

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Detalles Bibliográficos
Autores principales:	Shang, Ziye, Luo, Jian Ming
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8661452/ https://www.ncbi.nlm.nih.gov/pubmed/34899501 http://dx.doi.org/10.3389/fpsyg.2021.759207

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