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The coronavirus pandemic: A window of opportunity for sustainable consumption or a time of turning away?

As a means to preserve present and future generations' living conditions, sustainable consumption presents a route to the enhanced well‐being of individuals. However, the occurrence of the COVID‐19 pandemic raises the question of whether society is going to continue down a path of increased awa...

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Detalles Bibliográficos
Autores principales: Hüttel, Alexandra, Balderjahn, Ingo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Wiley Periodicals, Inc. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8662154/
https://www.ncbi.nlm.nih.gov/pubmed/34908580
http://dx.doi.org/10.1111/joca.12419
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author Hüttel, Alexandra
Balderjahn, Ingo
author_facet Hüttel, Alexandra
Balderjahn, Ingo
author_sort Hüttel, Alexandra
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description As a means to preserve present and future generations' living conditions, sustainable consumption presents a route to the enhanced well‐being of individuals. However, the occurrence of the COVID‐19 pandemic raises the question of whether society is going to continue down a path of increased awareness of sustainable consumption or whether the pandemic will move people to focus more on themselves. Based on data gathered before and near the end of the first pandemic lockdown in Germany in spring 2020, this research demonstrates that ecological, social, and voluntary simplicity consciousness deteriorated in the minds of sustainability‐conscious consumers, with notable impacts on their willingness to spend sustainably and their shopping affinity. Furthermore, we identify segments that show particular vulnerability to the lockdown by reacting with a decrease in their ecological consumption consciousness. This study concludes with a discussion of the pandemic's implications for the spread of sustainable consumption styles and human well‐being.
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spelling pubmed-86621542021-12-10 The coronavirus pandemic: A window of opportunity for sustainable consumption or a time of turning away? Hüttel, Alexandra Balderjahn, Ingo J Consum Aff Special Issue Articles As a means to preserve present and future generations' living conditions, sustainable consumption presents a route to the enhanced well‐being of individuals. However, the occurrence of the COVID‐19 pandemic raises the question of whether society is going to continue down a path of increased awareness of sustainable consumption or whether the pandemic will move people to focus more on themselves. Based on data gathered before and near the end of the first pandemic lockdown in Germany in spring 2020, this research demonstrates that ecological, social, and voluntary simplicity consciousness deteriorated in the minds of sustainability‐conscious consumers, with notable impacts on their willingness to spend sustainably and their shopping affinity. Furthermore, we identify segments that show particular vulnerability to the lockdown by reacting with a decrease in their ecological consumption consciousness. This study concludes with a discussion of the pandemic's implications for the spread of sustainable consumption styles and human well‐being. Wiley Periodicals, Inc. 2021-11-02 2022 /pmc/articles/PMC8662154/ /pubmed/34908580 http://dx.doi.org/10.1111/joca.12419 Text en © 2021 The Authors. Journal of Consumer Affairs published by Wiley Periodicals LLC on behalf of American Council on Consumer Interests. https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open access article under the terms of the http://creativecommons.org/licenses/by-nc-nd/4.0/ (https://creativecommons.org/licenses/by-nc-nd/4.0/) License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non‐commercial and no modifications or adaptations are made.
spellingShingle Special Issue Articles
Hüttel, Alexandra
Balderjahn, Ingo
The coronavirus pandemic: A window of opportunity for sustainable consumption or a time of turning away?
title The coronavirus pandemic: A window of opportunity for sustainable consumption or a time of turning away?
title_full The coronavirus pandemic: A window of opportunity for sustainable consumption or a time of turning away?
title_fullStr The coronavirus pandemic: A window of opportunity for sustainable consumption or a time of turning away?
title_full_unstemmed The coronavirus pandemic: A window of opportunity for sustainable consumption or a time of turning away?
title_short The coronavirus pandemic: A window of opportunity for sustainable consumption or a time of turning away?
title_sort coronavirus pandemic: a window of opportunity for sustainable consumption or a time of turning away?
topic Special Issue Articles
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8662154/
https://www.ncbi.nlm.nih.gov/pubmed/34908580
http://dx.doi.org/10.1111/joca.12419
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