Reactance to Social Authority in a Sugar Reduction Informational Video: Web-Based Randomized Controlled Trial of 4013 Participants

BACKGROUND: Short and animated story-based (SAS) videos can be an effective strategy for promoting health messages. However, health promotion strategies often motivate the rejection of health messages, a phenomenon known as reactance. In this study, we examine whether the child narrator of a SAS vid...

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Detalles Bibliográficos
Autores principales: Hachaturyan, Violetta, Adam, Maya, Favaretti, Caterina, Greuel, Merlin, Gates, Jennifer, Bärnighausen, Till, Vandormael, Alain
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2021
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8663693/
https://www.ncbi.nlm.nih.gov/pubmed/34813490
http://dx.doi.org/10.2196/29664

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8663693/
https://www.ncbi.nlm.nih.gov/pubmed/34813490
http://dx.doi.org/10.2196/29664

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