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Reactance to Social Authority in a Sugar Reduction Informational Video: Web-Based Randomized Controlled Trial of 4013 Participants
BACKGROUND: Short and animated story-based (SAS) videos can be an effective strategy for promoting health messages. However, health promotion strategies often motivate the rejection of health messages, a phenomenon known as reactance. In this study, we examine whether the child narrator of a SAS vid...
Autores principales: | Hachaturyan, Violetta, Adam, Maya, Favaretti, Caterina, Greuel, Merlin, Gates, Jennifer, Bärnighausen, Till, Vandormael, Alain |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
JMIR Publications
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8663693/ https://www.ncbi.nlm.nih.gov/pubmed/34813490 http://dx.doi.org/10.2196/29664 |
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