Social Media - Key Opinion Leaders of the Future?

Physicians and patients are increasingly represented on social media and perform as so-called medical influencers. As key opinion leaders, they can influence and change opinions on health topics and also establish their work within a specialist community.

Detalles Bibliográficos
Autor principal: Rothfischer, Kathrin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Taylor & Francis 2021
Materias:
Position Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8667906/
https://www.ncbi.nlm.nih.gov/pubmed/34912588
http://dx.doi.org/10.1080/21614083.2021.2014094
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author Rothfischer, Kathrin
author_facet Rothfischer, Kathrin
author_sort Rothfischer, Kathrin
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description Physicians and patients are increasingly represented on social media and perform as so-called medical influencers. As key opinion leaders, they can influence and change opinions on health topics and also establish their work within a specialist community.
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spelling pubmed-86679062021-12-14 Social Media - Key Opinion Leaders of the Future? Rothfischer, Kathrin J Eur CME Position Paper Physicians and patients are increasingly represented on social media and perform as so-called medical influencers. As key opinion leaders, they can influence and change opinions on health topics and also establish their work within a specialist community. Taylor & Francis 2021-12-10 /pmc/articles/PMC8667906/ /pubmed/34912588 http://dx.doi.org/10.1080/21614083.2021.2014094 Text en © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. https://creativecommons.org/licenses/by-nc/4.0/This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/ (https://creativecommons.org/licenses/by-nc/4.0/) ), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Position Paper
Rothfischer, Kathrin
Social Media - Key Opinion Leaders of the Future?
title Social Media - Key Opinion Leaders of the Future?
title_full Social Media - Key Opinion Leaders of the Future?
title_fullStr Social Media - Key Opinion Leaders of the Future?
title_full_unstemmed Social Media - Key Opinion Leaders of the Future?
title_short Social Media - Key Opinion Leaders of the Future?
title_sort social media - key opinion leaders of the future?
topic Position Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8667906/
https://www.ncbi.nlm.nih.gov/pubmed/34912588
http://dx.doi.org/10.1080/21614083.2021.2014094
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