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Social Media - Key Opinion Leaders of the Future?
Physicians and patients are increasingly represented on social media and perform as so-called medical influencers. As key opinion leaders, they can influence and change opinions on health topics and also establish their work within a specialist community.
Autor principal: | Rothfischer, Kathrin |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Taylor & Francis
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8667906/ https://www.ncbi.nlm.nih.gov/pubmed/34912588 http://dx.doi.org/10.1080/21614083.2021.2014094 |
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