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Marketing and Psychology: An Interdisciplinary Partnership

Students enrolled in Psychology of Aging and Consumer Behavior combined efforts during an 8-week course to create marketing plans focused on proposing a product or service targeting older adults. The goal of the project was to 1) infuse aging content into the curriculum 2) increase awareness of olde...

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Detalles Bibliográficos
Autores principales: Heinz, Melinda, Elsinger, Summer Zwanziger
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8681087/
http://dx.doi.org/10.1093/geroni/igab046.401
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author Heinz, Melinda
Elsinger, Summer Zwanziger
author_facet Heinz, Melinda
Elsinger, Summer Zwanziger
author_sort Heinz, Melinda
collection PubMed
description Students enrolled in Psychology of Aging and Consumer Behavior combined efforts during an 8-week course to create marketing plans focused on proposing a product or service targeting older adults. The goal of the project was to 1) infuse aging content into the curriculum 2) increase awareness of older adult consumers and 3) decrease aging stereotypes. Student teams were engaged in this project one day each week over 8 weeks. Instructors created weekly tasks to break down components of the project and each student group was required to turn in evidence of their completed task. During the 2020-2021 academic year, participants used Microsoft Teams and recorded their tasks for instructors to grade. A rubric was used to facilitate grading of weekly team tasks and similar weights/points were used in both classes to create similar levels of student “buy in.” Suggested implementation tips for both face-to-face and online modalities will be discussed.
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spelling pubmed-86810872021-12-17 Marketing and Psychology: An Interdisciplinary Partnership Heinz, Melinda Elsinger, Summer Zwanziger Innov Aging Abstracts Students enrolled in Psychology of Aging and Consumer Behavior combined efforts during an 8-week course to create marketing plans focused on proposing a product or service targeting older adults. The goal of the project was to 1) infuse aging content into the curriculum 2) increase awareness of older adult consumers and 3) decrease aging stereotypes. Student teams were engaged in this project one day each week over 8 weeks. Instructors created weekly tasks to break down components of the project and each student group was required to turn in evidence of their completed task. During the 2020-2021 academic year, participants used Microsoft Teams and recorded their tasks for instructors to grade. A rubric was used to facilitate grading of weekly team tasks and similar weights/points were used in both classes to create similar levels of student “buy in.” Suggested implementation tips for both face-to-face and online modalities will be discussed. Oxford University Press 2021-12-17 /pmc/articles/PMC8681087/ http://dx.doi.org/10.1093/geroni/igab046.401 Text en © The Author(s) 2021. Published by Oxford University Press on behalf of The Gerontological Society of America. https://creativecommons.org/licenses/by/4.0/This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) ), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Abstracts
Heinz, Melinda
Elsinger, Summer Zwanziger
Marketing and Psychology: An Interdisciplinary Partnership
title Marketing and Psychology: An Interdisciplinary Partnership
title_full Marketing and Psychology: An Interdisciplinary Partnership
title_fullStr Marketing and Psychology: An Interdisciplinary Partnership
title_full_unstemmed Marketing and Psychology: An Interdisciplinary Partnership
title_short Marketing and Psychology: An Interdisciplinary Partnership
title_sort marketing and psychology: an interdisciplinary partnership
topic Abstracts
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8681087/
http://dx.doi.org/10.1093/geroni/igab046.401
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