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Marketing and Psychology: An Interdisciplinary Partnership
Students enrolled in Psychology of Aging and Consumer Behavior combined efforts during an 8-week course to create marketing plans focused on proposing a product or service targeting older adults. The goal of the project was to 1) infuse aging content into the curriculum 2) increase awareness of olde...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Oxford University Press
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8681087/ http://dx.doi.org/10.1093/geroni/igab046.401 |
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author | Heinz, Melinda Elsinger, Summer Zwanziger |
author_facet | Heinz, Melinda Elsinger, Summer Zwanziger |
author_sort | Heinz, Melinda |
collection | PubMed |
description | Students enrolled in Psychology of Aging and Consumer Behavior combined efforts during an 8-week course to create marketing plans focused on proposing a product or service targeting older adults. The goal of the project was to 1) infuse aging content into the curriculum 2) increase awareness of older adult consumers and 3) decrease aging stereotypes. Student teams were engaged in this project one day each week over 8 weeks. Instructors created weekly tasks to break down components of the project and each student group was required to turn in evidence of their completed task. During the 2020-2021 academic year, participants used Microsoft Teams and recorded their tasks for instructors to grade. A rubric was used to facilitate grading of weekly team tasks and similar weights/points were used in both classes to create similar levels of student “buy in.” Suggested implementation tips for both face-to-face and online modalities will be discussed. |
format | Online Article Text |
id | pubmed-8681087 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Oxford University Press |
record_format | MEDLINE/PubMed |
spelling | pubmed-86810872021-12-17 Marketing and Psychology: An Interdisciplinary Partnership Heinz, Melinda Elsinger, Summer Zwanziger Innov Aging Abstracts Students enrolled in Psychology of Aging and Consumer Behavior combined efforts during an 8-week course to create marketing plans focused on proposing a product or service targeting older adults. The goal of the project was to 1) infuse aging content into the curriculum 2) increase awareness of older adult consumers and 3) decrease aging stereotypes. Student teams were engaged in this project one day each week over 8 weeks. Instructors created weekly tasks to break down components of the project and each student group was required to turn in evidence of their completed task. During the 2020-2021 academic year, participants used Microsoft Teams and recorded their tasks for instructors to grade. A rubric was used to facilitate grading of weekly team tasks and similar weights/points were used in both classes to create similar levels of student “buy in.” Suggested implementation tips for both face-to-face and online modalities will be discussed. Oxford University Press 2021-12-17 /pmc/articles/PMC8681087/ http://dx.doi.org/10.1093/geroni/igab046.401 Text en © The Author(s) 2021. Published by Oxford University Press on behalf of The Gerontological Society of America. https://creativecommons.org/licenses/by/4.0/This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) ), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Abstracts Heinz, Melinda Elsinger, Summer Zwanziger Marketing and Psychology: An Interdisciplinary Partnership |
title | Marketing and Psychology: An Interdisciplinary Partnership |
title_full | Marketing and Psychology: An Interdisciplinary Partnership |
title_fullStr | Marketing and Psychology: An Interdisciplinary Partnership |
title_full_unstemmed | Marketing and Psychology: An Interdisciplinary Partnership |
title_short | Marketing and Psychology: An Interdisciplinary Partnership |
title_sort | marketing and psychology: an interdisciplinary partnership |
topic | Abstracts |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8681087/ http://dx.doi.org/10.1093/geroni/igab046.401 |
work_keys_str_mv | AT heinzmelinda marketingandpsychologyaninterdisciplinarypartnership AT elsingersummerzwanziger marketingandpsychologyaninterdisciplinarypartnership |