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Marketing and Psychology: An Interdisciplinary Partnership

Students enrolled in Psychology of Aging and Consumer Behavior combined efforts during an 8-week course to create marketing plans focused on proposing a product or service targeting older adults. The goal of the project was to 1) infuse aging content into the curriculum 2) increase awareness of olde...

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Detalles Bibliográficos
Autores principales: Heinz, Melinda, Elsinger, Summer Zwanziger
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8681087/
http://dx.doi.org/10.1093/geroni/igab046.401

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