Factors associated with media use for parenting information: A cross‐sectional study among parents of children aged 0–8 years

AIM: Media use may strengthen parents’ capacities to deal with parenting issues. This study examined which factors are associated with media use for parenting information. DESIGN: Cross‐sectional data of 658 parents of children aged 0–8 years, gathered in the CIKEO cohort study in the Netherlands, were analysed. METHODS: Multivariable logistic regression models were used to examine which factors were associated with media use for parenting information. RESULTS: The mean age of the participants was 33.8 years (SD = 5.0); 94.7% were mothers; 77.4% used media for parenting information. Parents with more questions or concerns (OR: 1.40, 95% CI: 1.23, 1.59), and parents who received parenting information from their social contacts (OR: 5.57, 95% CI: 3.22, 9.61), had higher odds of media use for parenting information. Older parents (OR: 0.95, 95% CI: 0.91, 1.00), and parents of older children (OR: 0.84, 95% CI: 0.74, 0.95), had lower odds of media use for parenting information.