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Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns

OBJECTIVES: During the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence of new food marketing strategies in social media. We sought to design and valid...

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Detalles Bibliográficos
Autores principales: Rozas, Lucila, Castronuovo, Luciana, Busse, Peter, Mus, Sophia, Barnoya, Joaquín, Garrón, Alejandra, Tiscornia, María Victoria, Guanieri, Leila
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8686095/
https://www.ncbi.nlm.nih.gov/pubmed/34930460
http://dx.doi.org/10.1186/s13104-021-05870-8

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