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Gender-Related Beliefs, Norms, and the Link With Green Consumption

Although extant literature provided abundant evidence that men and women are different in their environmental behaviors, there is a lack of integration of gender differences in green consumption and the underlying mechanism that associates with these disparities. Therefore, to solve this existing ga...

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Autores principales: Zhao, Ziyue, Gong, Yuanchao, Li, Yang, Zhang, Linxiu, Sun, Yan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8693171/
https://www.ncbi.nlm.nih.gov/pubmed/34955947
http://dx.doi.org/10.3389/fpsyg.2021.710239
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author Zhao, Ziyue
Gong, Yuanchao
Li, Yang
Zhang, Linxiu
Sun, Yan
author_facet Zhao, Ziyue
Gong, Yuanchao
Li, Yang
Zhang, Linxiu
Sun, Yan
author_sort Zhao, Ziyue
collection PubMed
description Although extant literature provided abundant evidence that men and women are different in their environmental behaviors, there is a lack of integration of gender differences in green consumption and the underlying mechanism that associates with these disparities. Therefore, to solve this existing gap, the current paper reviewed existing literature on green consumption with threefold purposes. First, presenting an integrated view of gender-different green consumption patterns along with the relationship of gender-related beliefs and individuals’ pro-environmental behavior based on existing evidence. Second, interpreting how gender differences are generated based on the value-belief-norm (VBN) theory, and the theory of social roles. Third, analyzing previous studies, providing implications for future research, and then proposing suggestions for marketing practitioners in the green products industry. Accordingly, this article compared men’s and women’s different behavior in green consumption and discussed how and why they behave differently. Generally, women show a more positive green consumption intention, consume less carbon, and purchase green products more frequently. Whereas men are doing better than women in terms of environmental knowledge, and in some regions, they express higher concerns about environmental problems. It interprets individual differences in green consumption based on VBN theory from a unique insight—gender. It also identified some barriers for both men and women to participate in green consumption, and then proposed several suggestions to improve the public willingness of engaging in green consumption.
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spelling pubmed-86931712021-12-23 Gender-Related Beliefs, Norms, and the Link With Green Consumption Zhao, Ziyue Gong, Yuanchao Li, Yang Zhang, Linxiu Sun, Yan Front Psychol Psychology Although extant literature provided abundant evidence that men and women are different in their environmental behaviors, there is a lack of integration of gender differences in green consumption and the underlying mechanism that associates with these disparities. Therefore, to solve this existing gap, the current paper reviewed existing literature on green consumption with threefold purposes. First, presenting an integrated view of gender-different green consumption patterns along with the relationship of gender-related beliefs and individuals’ pro-environmental behavior based on existing evidence. Second, interpreting how gender differences are generated based on the value-belief-norm (VBN) theory, and the theory of social roles. Third, analyzing previous studies, providing implications for future research, and then proposing suggestions for marketing practitioners in the green products industry. Accordingly, this article compared men’s and women’s different behavior in green consumption and discussed how and why they behave differently. Generally, women show a more positive green consumption intention, consume less carbon, and purchase green products more frequently. Whereas men are doing better than women in terms of environmental knowledge, and in some regions, they express higher concerns about environmental problems. It interprets individual differences in green consumption based on VBN theory from a unique insight—gender. It also identified some barriers for both men and women to participate in green consumption, and then proposed several suggestions to improve the public willingness of engaging in green consumption. Frontiers Media S.A. 2021-12-03 /pmc/articles/PMC8693171/ /pubmed/34955947 http://dx.doi.org/10.3389/fpsyg.2021.710239 Text en Copyright © 2021 Zhao, Gong, Li, Zhang and Sun. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Zhao, Ziyue
Gong, Yuanchao
Li, Yang
Zhang, Linxiu
Sun, Yan
Gender-Related Beliefs, Norms, and the Link With Green Consumption
title Gender-Related Beliefs, Norms, and the Link With Green Consumption
title_full Gender-Related Beliefs, Norms, and the Link With Green Consumption
title_fullStr Gender-Related Beliefs, Norms, and the Link With Green Consumption
title_full_unstemmed Gender-Related Beliefs, Norms, and the Link With Green Consumption
title_short Gender-Related Beliefs, Norms, and the Link With Green Consumption
title_sort gender-related beliefs, norms, and the link with green consumption
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8693171/
https://www.ncbi.nlm.nih.gov/pubmed/34955947
http://dx.doi.org/10.3389/fpsyg.2021.710239
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