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Watershed Brain Regions for Characterizing Brand Equity-Related Mental Processes
Brand equity is an important intangible for enterprises. As one advantage, products with brand equity can increase revenue, compared with those without such equity. However, unlike tangibles, it is difficult for enterprises to manage brand equity because it exists within consumers’ minds. Although,...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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MDPI
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8699238/ https://www.ncbi.nlm.nih.gov/pubmed/34942922 http://dx.doi.org/10.3390/brainsci11121619 |