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Optimizing Images for an E-Cigarette Messaging Campaign: Liking and Perceived Effectiveness

Introduction: Given the prevalence of electronic vapor product (EVP) use among young people in the US, there is a need for effective vaping education campaigns. This study tested 32 images for liking and perceived effectiveness (PE) to identify optimal images for a messaging campaign. Method: Images...

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Detalles Bibliográficos
Autores principales:	Stevens, Elise M., Keller-Hamilton, Brittney, Mays, Darren, Unger, Jennifer B., Wackowski, Olivia A., West, Julia C., Villanti, Andrea C.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2021
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8700893/ https://www.ncbi.nlm.nih.gov/pubmed/34948597 http://dx.doi.org/10.3390/ijerph182412989

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