How Facial Attractiveness Affects Time Perception: Increased Arousal Results in Temporal Dilation of Attractive Faces

Time perception plays a fundamental role in people’s daily life activities, and it is modulated by changes in environmental contexts. Recent studies have observed that attractive faces generally result in temporal dilation and have proposed increased arousal to account for such dilation. However, there is no direct empirical result to evidence such an account. The aim of the current study, therefore, was to clarify the relationship between arousal and the temporal dilation effect of facial attractiveness by introducing a rating of arousal to test the effect of arousal on temporal dilation (Experiment 1) and by regulating arousal via automatic expression suppression to explore the association between arousal and temporal dilation (Experiment 2). As a result, Experiment 1 found that increased arousal mediated the temporal dilation effect of attractive faces; Experiment 2 showed that the downregulation of arousal attenuated the temporal dilation of attractive faces. These results highlighted the role of increased arousal, which is a dominating mechanism of the temporal dilation effect of attractive faces.