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A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude

This paper aims to investigate how social network marketing affects consumers’ sustainable purchase behavior (CSPB) while considering the role of Eco-friendly attitude. The statistical population of the study included Iranian users of online social networks with at least one online purchasing experi...

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Detalles Bibliográficos
Autores principales:	Ebrahimi, Pejman, Khajeheian, Datis, Fekete-Farkas, Maria
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2021
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8704288/ https://www.ncbi.nlm.nih.gov/pubmed/34948884 http://dx.doi.org/10.3390/ijerph182413276

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