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Visitor’s Willingness to Pay for National Park Entrance Fees in China: Evidence from a Contingent Valuation Method

China has been making efforts in nature conservation by developing a new national park system. Setting a fee-based entrance policy for the newly established national parks can be challenging without information on visitors’ willingness to pay (WTP). Thus, this study aims to evaluate visitors’ WTP en...

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Detalles Bibliográficos
Autores principales: Song, Lin, Xue, Yi, Jing, Yaqiong, Zhang, Jincan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8706773/
https://www.ncbi.nlm.nih.gov/pubmed/34949019
http://dx.doi.org/10.3390/ijerph182413410
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author Song, Lin
Xue, Yi
Jing, Yaqiong
Zhang, Jincan
author_facet Song, Lin
Xue, Yi
Jing, Yaqiong
Zhang, Jincan
author_sort Song, Lin
collection PubMed
description China has been making efforts in nature conservation by developing a new national park system. Setting a fee-based entrance policy for the newly established national parks can be challenging without information on visitors’ willingness to pay (WTP). Thus, this study aims to evaluate visitors’ WTP entrance fees with a dataset of 1215 visitors collected in China’s planned Qinling National Park (QNP). Using the double bounded dichotomous choice format of the contingent valuation method, we obtained the mean WTP for the entrance fee of QNP of 200 yuan. Visitors’ demand becomes relatively inelastic at the recommended entrance fee of 160 yuan when the expected ticket revenue will reach its maximum of 13.8 billion yuan. Our study also indicates that visitors’ WTP is significantly influenced by their gender difference, education level, income, number of trips to natural attractions, duration of stay, the intention of a future visit, and concern about commercial exploitation. Our empirical study provides insights into developing effective pricing policies and appropriate marketing strategies for China’s new national park system.
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spelling pubmed-87067732021-12-25 Visitor’s Willingness to Pay for National Park Entrance Fees in China: Evidence from a Contingent Valuation Method Song, Lin Xue, Yi Jing, Yaqiong Zhang, Jincan Int J Environ Res Public Health Article China has been making efforts in nature conservation by developing a new national park system. Setting a fee-based entrance policy for the newly established national parks can be challenging without information on visitors’ willingness to pay (WTP). Thus, this study aims to evaluate visitors’ WTP entrance fees with a dataset of 1215 visitors collected in China’s planned Qinling National Park (QNP). Using the double bounded dichotomous choice format of the contingent valuation method, we obtained the mean WTP for the entrance fee of QNP of 200 yuan. Visitors’ demand becomes relatively inelastic at the recommended entrance fee of 160 yuan when the expected ticket revenue will reach its maximum of 13.8 billion yuan. Our study also indicates that visitors’ WTP is significantly influenced by their gender difference, education level, income, number of trips to natural attractions, duration of stay, the intention of a future visit, and concern about commercial exploitation. Our empirical study provides insights into developing effective pricing policies and appropriate marketing strategies for China’s new national park system. MDPI 2021-12-20 /pmc/articles/PMC8706773/ /pubmed/34949019 http://dx.doi.org/10.3390/ijerph182413410 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Song, Lin
Xue, Yi
Jing, Yaqiong
Zhang, Jincan
Visitor’s Willingness to Pay for National Park Entrance Fees in China: Evidence from a Contingent Valuation Method
title Visitor’s Willingness to Pay for National Park Entrance Fees in China: Evidence from a Contingent Valuation Method
title_full Visitor’s Willingness to Pay for National Park Entrance Fees in China: Evidence from a Contingent Valuation Method
title_fullStr Visitor’s Willingness to Pay for National Park Entrance Fees in China: Evidence from a Contingent Valuation Method
title_full_unstemmed Visitor’s Willingness to Pay for National Park Entrance Fees in China: Evidence from a Contingent Valuation Method
title_short Visitor’s Willingness to Pay for National Park Entrance Fees in China: Evidence from a Contingent Valuation Method
title_sort visitor’s willingness to pay for national park entrance fees in china: evidence from a contingent valuation method
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8706773/
https://www.ncbi.nlm.nih.gov/pubmed/34949019
http://dx.doi.org/10.3390/ijerph182413410
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