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Neural Responses to Mandatory and Voluntary Donation Impact Charitable Giving Decisions: An Event-Related Potentials Study
The present study aimed to explore the influence of donation amounts on donation decisions in different donation contexts and to reveal the psychological mechanisms. Furthermore, we focused on how to enhance individuals’ intention to donate voluntarily. We designed an experiment on donation decision...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8719600/ https://www.ncbi.nlm.nih.gov/pubmed/34975675 http://dx.doi.org/10.3389/fpsyg.2021.783825 |
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author | Zhang, Hongjun Ding, Hao Lu, Yao Wang, Xuejiao Cai, Danfeng |
author_facet | Zhang, Hongjun Ding, Hao Lu, Yao Wang, Xuejiao Cai, Danfeng |
author_sort | Zhang, Hongjun |
collection | PubMed |
description | The present study aimed to explore the influence of donation amounts on donation decisions in different donation contexts and to reveal the psychological mechanisms. Furthermore, we focused on how to enhance individuals’ intention to donate voluntarily. We designed an experiment on donation decisions, employing event-related potentials (ERPs) to probe the effect of psychological mechanisms on donation decisions by detecting the neural basis of donation decision-making. Based on S-O-R (stimulus-organism-response) theory, we used donation contexts and donation amounts (stimuli) to induce psychological activity in the participants (organism) and then influence individual donation decision behaviors (response). Moreover, we applied psychological reactance (PR) theory to discuss the effect of donation context on decisions and the corresponding psychological process. The behavioral results showed that donation contexts (mandatory vs. voluntary) were significantly related to the donation amounts (i.e., less vs. more money that the charity received than money that the participants donated). At the ERP level, compared with mandatory donation, voluntary donation evoked a larger P2 amplitude when the charity received less money. In addition, a larger mean amplitude of LPP was elicited by voluntary donation compared to mandatory donation. This study provides practical implications for charity organizers to guide people to donate voluntarily. |
format | Online Article Text |
id | pubmed-8719600 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-87196002022-01-01 Neural Responses to Mandatory and Voluntary Donation Impact Charitable Giving Decisions: An Event-Related Potentials Study Zhang, Hongjun Ding, Hao Lu, Yao Wang, Xuejiao Cai, Danfeng Front Psychol Psychology The present study aimed to explore the influence of donation amounts on donation decisions in different donation contexts and to reveal the psychological mechanisms. Furthermore, we focused on how to enhance individuals’ intention to donate voluntarily. We designed an experiment on donation decisions, employing event-related potentials (ERPs) to probe the effect of psychological mechanisms on donation decisions by detecting the neural basis of donation decision-making. Based on S-O-R (stimulus-organism-response) theory, we used donation contexts and donation amounts (stimuli) to induce psychological activity in the participants (organism) and then influence individual donation decision behaviors (response). Moreover, we applied psychological reactance (PR) theory to discuss the effect of donation context on decisions and the corresponding psychological process. The behavioral results showed that donation contexts (mandatory vs. voluntary) were significantly related to the donation amounts (i.e., less vs. more money that the charity received than money that the participants donated). At the ERP level, compared with mandatory donation, voluntary donation evoked a larger P2 amplitude when the charity received less money. In addition, a larger mean amplitude of LPP was elicited by voluntary donation compared to mandatory donation. This study provides practical implications for charity organizers to guide people to donate voluntarily. Frontiers Media S.A. 2021-12-17 /pmc/articles/PMC8719600/ /pubmed/34975675 http://dx.doi.org/10.3389/fpsyg.2021.783825 Text en Copyright © 2021 Zhang, Ding, Lu, Wang and Cai. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Zhang, Hongjun Ding, Hao Lu, Yao Wang, Xuejiao Cai, Danfeng Neural Responses to Mandatory and Voluntary Donation Impact Charitable Giving Decisions: An Event-Related Potentials Study |
title | Neural Responses to Mandatory and Voluntary Donation Impact Charitable Giving Decisions: An Event-Related Potentials Study |
title_full | Neural Responses to Mandatory and Voluntary Donation Impact Charitable Giving Decisions: An Event-Related Potentials Study |
title_fullStr | Neural Responses to Mandatory and Voluntary Donation Impact Charitable Giving Decisions: An Event-Related Potentials Study |
title_full_unstemmed | Neural Responses to Mandatory and Voluntary Donation Impact Charitable Giving Decisions: An Event-Related Potentials Study |
title_short | Neural Responses to Mandatory and Voluntary Donation Impact Charitable Giving Decisions: An Event-Related Potentials Study |
title_sort | neural responses to mandatory and voluntary donation impact charitable giving decisions: an event-related potentials study |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8719600/ https://www.ncbi.nlm.nih.gov/pubmed/34975675 http://dx.doi.org/10.3389/fpsyg.2021.783825 |
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