Mate preference and brain oscillations: Initial romantic attraction is associated with decreases in alpha‐ and lower beta‐band power

Initial romantic attraction (IRA) refers to a series of positive reactions (such as feelings of exhilaration and compulsive thinking) toward desirable potential partners, usually at initial or early‐stage encounters when no close relationship has yet been established. After decades of effort, the evolutionary value and key characteristics of IRA are well understood. However, the brain mechanisms associated with IRA are unclear. To address this question, we simulated a mate selection platform similar to that of Tinder. When participants assessed their romantic interest in potential partners on the platform, their electroencephalogram (EEG) signals were recorded in real time. The behavioral data demonstrated that IRA to ideal potential partners mainly reflects the dimensions of arousal and domination. The main study finding was that processing of the individual preference faces that resulted in IRA was associated with a decrease in power in the alpha and lower beta bands over the posterior and anterior sensor clusters; this occurred between 870 and 2,000 ms post‐stimulus. Key findings regarding event‐related potentials (ERPs) sensitive to individual stimuli preferences were replicated. The results support the hypothesis that brain oscillations in the alpha and lower beta range may reflect modulation in cortical activity associated with individual mate preferences.