The Impact of Mortality Salience on Purchase Intention and Creativity Evaluation on Products During COVID-19 Pandemic

In the environment of COVID-19, people are faced with mortality salience (MS) and socioeconomic crisis. According to the terror management theory, the MS would lead to particular consumption attitudes and behaviors caused by the self-esteem and cultural worldview defense. The creativity as a potenti...

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Detalles Bibliográficos
Autores principales: Zu, Chong, Zhou, Xiang, Cui, Yu-Xin, Liu, Yan-Fang, Hu, Yue-Xin, Li, Dong-Qi, Zeng, Hui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8720745/
https://www.ncbi.nlm.nih.gov/pubmed/34987437
http://dx.doi.org/10.3389/fpsyg.2021.601383

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8720745/
https://www.ncbi.nlm.nih.gov/pubmed/34987437
http://dx.doi.org/10.3389/fpsyg.2021.601383

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