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The Impact of Mortality Salience on Purchase Intention and Creativity Evaluation on Products During COVID-19 Pandemic

In the environment of COVID-19, people are faced with mortality salience (MS) and socioeconomic crisis. According to the terror management theory, the MS would lead to particular consumption attitudes and behaviors caused by the self-esteem and cultural worldview defense. The creativity as a potenti...

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Detalles Bibliográficos
Autores principales:	Zu, Chong, Zhou, Xiang, Cui, Yu-Xin, Liu, Yan-Fang, Hu, Yue-Xin, Li, Dong-Qi, Zeng, Hui
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8720745/ https://www.ncbi.nlm.nih.gov/pubmed/34987437 http://dx.doi.org/10.3389/fpsyg.2021.601383

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