Recognition for a black couple in a mock silver alert: Comparing couples presented together or separately with or without glasses

Demographic trends indicate an increasing elderly population accompanied by an increase in the prevalence of individuals with Alzheimer’s disease (AD). These trends are likely to result in increasing numbers of elderly individuals who wander away from home or care facilities. There is limited research on the efficacy of systems for alerting the public about missing elderly individuals, such as Silver Alerts (SA). Previous research on SAs was limited to alerts featuring White senior citizens. The present study is the first to extend SA research to Black senior citizens. A sample of college students (N = 210) viewed a mock SA along with a short video of a “missing” couple and later attempted to recognize the two individuals from a series of photos. The male and female targets were shown in the SA either together or separately and with or without glasses, and participants were shown photos with and without glasses. The results indicated no effect of whether the couple was shown together or separately, but participants were more likely to recognize the missing male without glasses when he had been shown without glasses in the SA. The female target was recognized more often when wearing glasses than when not wearing glasses, irrespective of how she had been shown in the SA. The results suggest that the appearance of the target at encoding and at recognition may affect ability to identify the target, but that such effects may depend on individual characteristics. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s12144-021-02531-8.