The Effect of Korean Native Chicken Breed Information on Consumer Sensory Evaluation and Purchase Behavior

This study examined how chicken breed affects consumer behavior. The breeds evaluated were a Korean native chicken (KNC) and a commercial broiler (CB). Consumer behavior was measured by evaluating sensory attributes (taste, odor, and texture) and purchase behaviors [satisfaction, purchase intention,...

Descripción completa

Detalles Bibliográficos
Autores principales: Park, Seoyoung, Kim, Nayeong, Kim, Wooksung, Moon, Junghoon
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Korean Society for Food Science of Animal Resources 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8728509/
https://www.ncbi.nlm.nih.gov/pubmed/35028578
http://dx.doi.org/10.5851/kosfa.2021.e67

Ejemplares similares

Ejemplares similares