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“Liking” as an early and editable draft of long-run affective value
Psychological and neural distinctions between the technical concepts of “liking” and “wanting” pose important problems for motivated choice for goods. Why could we “want” something that we do not “like,” or “like” something but be unwilling to exert effort to acquire it? Here, we suggest a framework...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8730425/ https://www.ncbi.nlm.nih.gov/pubmed/34986138 http://dx.doi.org/10.1371/journal.pbio.3001476 |