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The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods
In recent years, machine learning models based on big data have been introduced into marketing in order to transform customer data into meaningful insights and to make strategic decisions by making more accurate predictions. Although there is a large amount of literature on demand forecasting, there...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8736292/ https://www.ncbi.nlm.nih.gov/pubmed/35017781 http://dx.doi.org/10.1007/s10479-021-04429-x |