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Active ageing of elderly consumers: insights and opportunities for future business strategies
Recent studies have focused on the emerging scenario of ‘active ageing’ as a series of positive actions aimed at fostering elderly adaptability by supporting emotionally close relationships and removing age-related structural barriers. Active ageing may be stimulated not only by leveraging technolog...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer International Publishing
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8739688/ https://www.ncbi.nlm.nih.gov/pubmed/35018351 http://dx.doi.org/10.1007/s43546-021-00180-4 |
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author | Guido, Gianluigi Ugolini, Marta Maria Sestino, Andrea |
author_facet | Guido, Gianluigi Ugolini, Marta Maria Sestino, Andrea |
author_sort | Guido, Gianluigi |
collection | PubMed |
description | Recent studies have focused on the emerging scenario of ‘active ageing’ as a series of positive actions aimed at fostering elderly adaptability by supporting emotionally close relationships and removing age-related structural barriers. Active ageing may be stimulated not only by leveraging technological and scientific innovations but also by implementing new business strategies that reflect a better comprehension of elderly new roles and behaviours. To aid in that effort, through a literature review of marketing and management contributions across a five-decade period (1970–2020), this paper investigates elderly consumers’ new roles and related implications for business strategies, from a consumer behaviour perspective. Results present a structured classification of the most prominent streams of research by highlighting five promising changes (5Cs): changes in elderly consumers’ roles in markets and societies; changes in self-care resulting in fashion purchases and cosmetic surgery; changes in elderly consumers’ expenditures on specifically designed products and services; changes in the perception of risks resulting in preferences for either extremely prudent or hazardous behaviours; and changes in general elderly characteristics due to the so-called ‘ageless society’. We highlight the heterogeneity of elderly consumers’ new values and lifestyles, and the importance of incorporating their needs into innovative business strategies, by describing for each section the main findings of extant research and practical implications. |
format | Online Article Text |
id | pubmed-8739688 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Springer International Publishing |
record_format | MEDLINE/PubMed |
spelling | pubmed-87396882022-01-07 Active ageing of elderly consumers: insights and opportunities for future business strategies Guido, Gianluigi Ugolini, Marta Maria Sestino, Andrea SN Bus Econ Original Article Recent studies have focused on the emerging scenario of ‘active ageing’ as a series of positive actions aimed at fostering elderly adaptability by supporting emotionally close relationships and removing age-related structural barriers. Active ageing may be stimulated not only by leveraging technological and scientific innovations but also by implementing new business strategies that reflect a better comprehension of elderly new roles and behaviours. To aid in that effort, through a literature review of marketing and management contributions across a five-decade period (1970–2020), this paper investigates elderly consumers’ new roles and related implications for business strategies, from a consumer behaviour perspective. Results present a structured classification of the most prominent streams of research by highlighting five promising changes (5Cs): changes in elderly consumers’ roles in markets and societies; changes in self-care resulting in fashion purchases and cosmetic surgery; changes in elderly consumers’ expenditures on specifically designed products and services; changes in the perception of risks resulting in preferences for either extremely prudent or hazardous behaviours; and changes in general elderly characteristics due to the so-called ‘ageless society’. We highlight the heterogeneity of elderly consumers’ new values and lifestyles, and the importance of incorporating their needs into innovative business strategies, by describing for each section the main findings of extant research and practical implications. Springer International Publishing 2022-01-07 2022 /pmc/articles/PMC8739688/ /pubmed/35018351 http://dx.doi.org/10.1007/s43546-021-00180-4 Text en © The Author(s), under exclusive licence to Springer Nature Switzerland AG 2022 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic. |
spellingShingle | Original Article Guido, Gianluigi Ugolini, Marta Maria Sestino, Andrea Active ageing of elderly consumers: insights and opportunities for future business strategies |
title | Active ageing of elderly consumers: insights and opportunities for future business strategies |
title_full | Active ageing of elderly consumers: insights and opportunities for future business strategies |
title_fullStr | Active ageing of elderly consumers: insights and opportunities for future business strategies |
title_full_unstemmed | Active ageing of elderly consumers: insights and opportunities for future business strategies |
title_short | Active ageing of elderly consumers: insights and opportunities for future business strategies |
title_sort | active ageing of elderly consumers: insights and opportunities for future business strategies |
topic | Original Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8739688/ https://www.ncbi.nlm.nih.gov/pubmed/35018351 http://dx.doi.org/10.1007/s43546-021-00180-4 |
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