“Sounding Black”: Speech Stereotypicality Activates Racial Stereotypes and Expectations About Appearance

Black Americans who are perceived as more racially phenotypical—that is, who possess more physical traits that are closely associated with their race—are more often associated with racial stereotypes. These stereotypes, including assumptions about criminality, can influence how Black Americans are treated by the legal system. However, it is unclear whether other forms of racial stereotypicality, such as a person’s way of speaking, also activate stereotypes about Black Americans. We investigated the links between speech stereotypicality and racial stereotypes (Experiment 1) and racial phenotype bias (Experiment 2). In Experiment 1, participants listened to audio recordings of Black speakers and rated how stereotypical they found the speaker, the likely race and nationality of the speaker, and indicated which adjectives the average person would likely associate with this speaker. In Experiment 2, participants listened to recordings of weakly or strongly stereotypical Black American speakers and indicated which of two faces (either weakly or strongly phenotypical) was more likely to be the speaker’s. We found that speakers whose voices were rated as more highly stereotypical for Black Americans were more likely to be associated with stereotypes about Black Americans (Experiment 1) and with more stereotypically Black faces (Experiment 2). These findings indicate that speech stereotypicality activates racial stereotypes as well as expectations about the stereotypicality of an individual’s appearance. As a result, the activation of stereotypes based on speech may lead to bias in suspect descriptions or eyewitness identifications.