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Exploratory content analysis of direct-to-consumer pet genomics: What is being marketed and what are consumers saying?

Mars Petcare introduced the first direct-to-consumer domestic dog genetic test in 2009 and Basepaws introduced the first direct-to-consumer cat genetic test in 2016. Social science research has evaluated numerous aspects of the human direct-to-consumer market, yet no such exploration has evaluated t...

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Detalles Bibliográficos
Autores principales: Bennett, Nikki E., Mirabal Torres, Silvio Ernesto, Gray, Peter B.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8741033/
https://www.ncbi.nlm.nih.gov/pubmed/34995302
http://dx.doi.org/10.1371/journal.pone.0261694