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Exploratory content analysis of direct-to-consumer pet genomics: What is being marketed and what are consumers saying?
Mars Petcare introduced the first direct-to-consumer domestic dog genetic test in 2009 and Basepaws introduced the first direct-to-consumer cat genetic test in 2016. Social science research has evaluated numerous aspects of the human direct-to-consumer market, yet no such exploration has evaluated t...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8741033/ https://www.ncbi.nlm.nih.gov/pubmed/34995302 http://dx.doi.org/10.1371/journal.pone.0261694 |