Cause-related marketing: a systematic review of the literature

Cause-Related Marketing (CRM) is one of the most versatile activities among the Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched, however, only a few authors have performed systematic literature reviews on CRM. Therefore, more systematic reviews of CRM are stil...

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Detalles Bibliográficos
Autores principales: Bhatti, Hina Yaqub, Galan-Ladero, M. Mercedes, Galera-Casquet, Clementina
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8741538/
http://dx.doi.org/10.1007/s12208-021-00326-y

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