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Effect of front-of-package labels on consumer product evaluation and preferences
Front-of-Package (FOP) labels highlight important nutrients and help consumers make informed decisions about food purchases. In this study, we investigated consumer comprehension, opinion, and preference associated with two different formats of FOP labels and compared consumer shopping behavior and...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8749384/ https://www.ncbi.nlm.nih.gov/pubmed/35036933 http://dx.doi.org/10.1016/j.crfs.2021.12.016 |
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author | Oswald, Carlyn Adhikari, Koushik Mohan, Anand |
author_facet | Oswald, Carlyn Adhikari, Koushik Mohan, Anand |
author_sort | Oswald, Carlyn |
collection | PubMed |
description | Front-of-Package (FOP) labels highlight important nutrients and help consumers make informed decisions about food purchases. In this study, we investigated consumer comprehension, opinion, and preference associated with two different formats of FOP labels and compared consumer shopping behavior and general trends related to nutrition labeling. Consumer eye-tracking was used for measuring perceived understanding of nutritional information objectively. Results revealed that a color-coded FOP label would garner more attention than a black and white FOP label. Subjects found color-coded FOP labels more straightforward than black and white labels. Participants used the information provided on the FOP for shopping goals. Still, FOPs did not affect objective consumer attention to labels, and labeling schemes did not significantly affect participants' decisions. Participating subjects did use FOP labels instead of the nutrition facts panels. Still, FOP groups scored lower on a nutrition literacy quiz, indicating that their perceived and actual understanding of nutritional information differed. Our findings suggest that subjects pay attention to FOP labels but do not make decisions. |
format | Online Article Text |
id | pubmed-8749384 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Elsevier |
record_format | MEDLINE/PubMed |
spelling | pubmed-87493842022-01-13 Effect of front-of-package labels on consumer product evaluation and preferences Oswald, Carlyn Adhikari, Koushik Mohan, Anand Curr Res Food Sci Research Article Front-of-Package (FOP) labels highlight important nutrients and help consumers make informed decisions about food purchases. In this study, we investigated consumer comprehension, opinion, and preference associated with two different formats of FOP labels and compared consumer shopping behavior and general trends related to nutrition labeling. Consumer eye-tracking was used for measuring perceived understanding of nutritional information objectively. Results revealed that a color-coded FOP label would garner more attention than a black and white FOP label. Subjects found color-coded FOP labels more straightforward than black and white labels. Participants used the information provided on the FOP for shopping goals. Still, FOPs did not affect objective consumer attention to labels, and labeling schemes did not significantly affect participants' decisions. Participating subjects did use FOP labels instead of the nutrition facts panels. Still, FOP groups scored lower on a nutrition literacy quiz, indicating that their perceived and actual understanding of nutritional information differed. Our findings suggest that subjects pay attention to FOP labels but do not make decisions. Elsevier 2022-01-05 /pmc/articles/PMC8749384/ /pubmed/35036933 http://dx.doi.org/10.1016/j.crfs.2021.12.016 Text en © 2022 The Author(s) https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). |
spellingShingle | Research Article Oswald, Carlyn Adhikari, Koushik Mohan, Anand Effect of front-of-package labels on consumer product evaluation and preferences |
title | Effect of front-of-package labels on consumer product evaluation and preferences |
title_full | Effect of front-of-package labels on consumer product evaluation and preferences |
title_fullStr | Effect of front-of-package labels on consumer product evaluation and preferences |
title_full_unstemmed | Effect of front-of-package labels on consumer product evaluation and preferences |
title_short | Effect of front-of-package labels on consumer product evaluation and preferences |
title_sort | effect of front-of-package labels on consumer product evaluation and preferences |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8749384/ https://www.ncbi.nlm.nih.gov/pubmed/35036933 http://dx.doi.org/10.1016/j.crfs.2021.12.016 |
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