Cargando…

Effect of front-of-package labels on consumer product evaluation and preferences

Front-of-Package (FOP) labels highlight important nutrients and help consumers make informed decisions about food purchases. In this study, we investigated consumer comprehension, opinion, and preference associated with two different formats of FOP labels and compared consumer shopping behavior and...

Descripción completa

Detalles Bibliográficos
Autores principales: Oswald, Carlyn, Adhikari, Koushik, Mohan, Anand
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8749384/
https://www.ncbi.nlm.nih.gov/pubmed/35036933
http://dx.doi.org/10.1016/j.crfs.2021.12.016
_version_ 1784631215826927616
author Oswald, Carlyn
Adhikari, Koushik
Mohan, Anand
author_facet Oswald, Carlyn
Adhikari, Koushik
Mohan, Anand
author_sort Oswald, Carlyn
collection PubMed
description Front-of-Package (FOP) labels highlight important nutrients and help consumers make informed decisions about food purchases. In this study, we investigated consumer comprehension, opinion, and preference associated with two different formats of FOP labels and compared consumer shopping behavior and general trends related to nutrition labeling. Consumer eye-tracking was used for measuring perceived understanding of nutritional information objectively. Results revealed that a color-coded FOP label would garner more attention than a black and white FOP label. Subjects found color-coded FOP labels more straightforward than black and white labels. Participants used the information provided on the FOP for shopping goals. Still, FOPs did not affect objective consumer attention to labels, and labeling schemes did not significantly affect participants' decisions. Participating subjects did use FOP labels instead of the nutrition facts panels. Still, FOP groups scored lower on a nutrition literacy quiz, indicating that their perceived and actual understanding of nutritional information differed. Our findings suggest that subjects pay attention to FOP labels but do not make decisions.
format Online
Article
Text
id pubmed-8749384
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher Elsevier
record_format MEDLINE/PubMed
spelling pubmed-87493842022-01-13 Effect of front-of-package labels on consumer product evaluation and preferences Oswald, Carlyn Adhikari, Koushik Mohan, Anand Curr Res Food Sci Research Article Front-of-Package (FOP) labels highlight important nutrients and help consumers make informed decisions about food purchases. In this study, we investigated consumer comprehension, opinion, and preference associated with two different formats of FOP labels and compared consumer shopping behavior and general trends related to nutrition labeling. Consumer eye-tracking was used for measuring perceived understanding of nutritional information objectively. Results revealed that a color-coded FOP label would garner more attention than a black and white FOP label. Subjects found color-coded FOP labels more straightforward than black and white labels. Participants used the information provided on the FOP for shopping goals. Still, FOPs did not affect objective consumer attention to labels, and labeling schemes did not significantly affect participants' decisions. Participating subjects did use FOP labels instead of the nutrition facts panels. Still, FOP groups scored lower on a nutrition literacy quiz, indicating that their perceived and actual understanding of nutritional information differed. Our findings suggest that subjects pay attention to FOP labels but do not make decisions. Elsevier 2022-01-05 /pmc/articles/PMC8749384/ /pubmed/35036933 http://dx.doi.org/10.1016/j.crfs.2021.12.016 Text en © 2022 The Author(s) https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
spellingShingle Research Article
Oswald, Carlyn
Adhikari, Koushik
Mohan, Anand
Effect of front-of-package labels on consumer product evaluation and preferences
title Effect of front-of-package labels on consumer product evaluation and preferences
title_full Effect of front-of-package labels on consumer product evaluation and preferences
title_fullStr Effect of front-of-package labels on consumer product evaluation and preferences
title_full_unstemmed Effect of front-of-package labels on consumer product evaluation and preferences
title_short Effect of front-of-package labels on consumer product evaluation and preferences
title_sort effect of front-of-package labels on consumer product evaluation and preferences
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8749384/
https://www.ncbi.nlm.nih.gov/pubmed/35036933
http://dx.doi.org/10.1016/j.crfs.2021.12.016
work_keys_str_mv AT oswaldcarlyn effectoffrontofpackagelabelsonconsumerproductevaluationandpreferences
AT adhikarikoushik effectoffrontofpackagelabelsonconsumerproductevaluationandpreferences
AT mohananand effectoffrontofpackagelabelsonconsumerproductevaluationandpreferences