Who’s Getting a Head Start? Mesocephalic Dogs in Still Images Are Attributed More Positively Valenced Emotions Than Dogs of Other Cephalic Index Groups

SIMPLE SUMMARY: Elements of a dog’s appearance in still images affect how positively human observers interpret that individual’s personality. Given that this may influence caregiving and other aspects of dog ownership, it is important to examine this phenomenon to protect dog welfare. Recently, the popularity of brachycephalic (short-muzzled) dogs has sharply risen and with it the need to assess whether this conformation affects the way in which human observers assign emotional attributes to dogs. The current study aimed to investigate whether cephalic index, a measure to quantify how long and wide a skull is, is related to how both dog owners and non-dog owning adults in the U.K. attribute emotions to still images of dogs, and in the case of dog owners, to their own dogs. Responses were received from 2451 participants. Images of breeds with less extreme skull shapes were most frequently assigned the strongest positive emotional attributions, and the inverse effect was found in more extreme skull shape categories. Results imply that the head shape of dogs may predispose humans to label those dogs with certain emotions, which could impact their behaviour towards those dogs and thus, the dogs’ welfare. These findings should prompt further investigation of morphological influences on dog–owner relationships and dog welfare. ABSTRACT: Assumptions about dogs’ personality are influenced by their appearance, which may lead to differences in ownership styles and subsequent canine welfare. The influence of canine appearance on observers’ emotion attributions to dogs remains largely unexplored. This study investigated whether canine head shape is related to how both dog owners and non-dog owning adults in the U.K. attribute emotions to still images of dogs, and in the case of dog owners, to their own dogs. Attachment, respondent personality and dog trainability were assessed as potential influences on emotional attribution in owners. Overall, 2451 participant responses were received. Still images of mesocephalic dogs were attributed primary and positively valenced emotion with more strength and frequency than other groups. Mesocephalic images were also attributed negatively valenced emotions less frequently and with less strength than other groups. Apart from empathy, no significant differences were found in emotional attribution to owned dogs of different head shapes; however, human personality influenced attribution of emotions to owned dogs. The finding that some dogs are attributed emotions more readily based on their appearance alone has applied importance, given, for example, the potential for misattribution of positive emotions to dogs in negative emotional states, and potential prejudice against dogs considered in negative emotional states.