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Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era

Background: In response to the specific goals of carbon peaking and neutrality, remanufacture is becoming increasingly popular. With the marketplace being more and more adopted, an independent remanufacturer (IR) could sell its products via either the reselling model or the marketplace model. In ord...

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Autores principales: Qiao, Xiaojiao, Zhao, Xiukun, Zou, Jinhui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8751176/
https://www.ncbi.nlm.nih.gov/pubmed/35010646
http://dx.doi.org/10.3390/ijerph19010384
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author Qiao, Xiaojiao
Zhao, Xiukun
Zou, Jinhui
author_facet Qiao, Xiaojiao
Zhao, Xiukun
Zou, Jinhui
author_sort Qiao, Xiaojiao
collection PubMed
description Background: In response to the specific goals of carbon peaking and neutrality, remanufacture is becoming increasingly popular. With the marketplace being more and more adopted, an independent remanufacturer (IR) could sell its products via either the reselling model or the marketplace model. In order to contribute more to carbon neutrality, we investigate the optimal marketing decision for remanufacturing. We construct two models namely reselling model and the marketplace model, and further explore the effects of each marketing model on the decisions and profits of both the IR and the platform firm. Methods: We examine a platform firm that sells new products and an IR that sells remanufactured products under two marketing models based on game theory: (1) a reselling model in which the IR sells remanufactured products to the platform firm; then the platform firm resells to consumers; (2) a marketplace model in which the IR sells remanufactured products to consumers through the platform. Results: Our results show that aiming at carbon neutrality, the IR would be induced by the marketplace model to undertake remanufacturing operations and remanufacture products as many as it could still meet the market demand. Meanwhile, the marketplace model encourages the IR to rethink its work and manufacture more products under certain conditions. Furthermore, both the platform firm and the IR prefer the marketplace model to the reselling model within a Pareto zone. In addition, we find that both the platform firm and the IR could benefit from the marketplace model when they take carbon neutrality under consideration. Conclusions: This study provides managerial insight from two aspects. Remanufactures could decide their marketing model via thorough consideration of market competition, commission rate, and production cost. The government could do more to protect the marketplace environment in order to stimulate the internal vitality of the platform in the achievement march of carbon neutrality purpose. That is, this study will provide good guidance for sustainable development decision-making of remanufacturing marketing platforms, and further contributes to the achievement of the carbon neutrality goal.
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spelling pubmed-87511762022-01-12 Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era Qiao, Xiaojiao Zhao, Xiukun Zou, Jinhui Int J Environ Res Public Health Article Background: In response to the specific goals of carbon peaking and neutrality, remanufacture is becoming increasingly popular. With the marketplace being more and more adopted, an independent remanufacturer (IR) could sell its products via either the reselling model or the marketplace model. In order to contribute more to carbon neutrality, we investigate the optimal marketing decision for remanufacturing. We construct two models namely reselling model and the marketplace model, and further explore the effects of each marketing model on the decisions and profits of both the IR and the platform firm. Methods: We examine a platform firm that sells new products and an IR that sells remanufactured products under two marketing models based on game theory: (1) a reselling model in which the IR sells remanufactured products to the platform firm; then the platform firm resells to consumers; (2) a marketplace model in which the IR sells remanufactured products to consumers through the platform. Results: Our results show that aiming at carbon neutrality, the IR would be induced by the marketplace model to undertake remanufacturing operations and remanufacture products as many as it could still meet the market demand. Meanwhile, the marketplace model encourages the IR to rethink its work and manufacture more products under certain conditions. Furthermore, both the platform firm and the IR prefer the marketplace model to the reselling model within a Pareto zone. In addition, we find that both the platform firm and the IR could benefit from the marketplace model when they take carbon neutrality under consideration. Conclusions: This study provides managerial insight from two aspects. Remanufactures could decide their marketing model via thorough consideration of market competition, commission rate, and production cost. The government could do more to protect the marketplace environment in order to stimulate the internal vitality of the platform in the achievement march of carbon neutrality purpose. That is, this study will provide good guidance for sustainable development decision-making of remanufacturing marketing platforms, and further contributes to the achievement of the carbon neutrality goal. MDPI 2021-12-30 /pmc/articles/PMC8751176/ /pubmed/35010646 http://dx.doi.org/10.3390/ijerph19010384 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Qiao, Xiaojiao
Zhao, Xiukun
Zou, Jinhui
Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era
title Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era
title_full Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era
title_fullStr Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era
title_full_unstemmed Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era
title_short Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era
title_sort remanufacturing marketing decisions in the presence of retailing platforms in the carbon neutrality era
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8751176/
https://www.ncbi.nlm.nih.gov/pubmed/35010646
http://dx.doi.org/10.3390/ijerph19010384
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