A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective

A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which leads to a brand crisis. B2B should characterise such crisis and respond prop...

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Detalles Bibliográficos
Autores principales: Behera, Rajat Kumar, Bala, Pradip Kumar, Rana, Nripendra P., Kizgin, Hatice
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8760122/
https://www.ncbi.nlm.nih.gov/pubmed/35068997
http://dx.doi.org/10.1007/s10796-021-10231-8

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8760122/
https://www.ncbi.nlm.nih.gov/pubmed/35068997
http://dx.doi.org/10.1007/s10796-021-10231-8

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