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A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which leads to a brand crisis. B2B should characterise such crisis and respond prop...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8760122/ https://www.ncbi.nlm.nih.gov/pubmed/35068997 http://dx.doi.org/10.1007/s10796-021-10231-8 |